About Betim (she/her)
I’m a still life and motion stylist and set designer based in New York City. My work is inspired by optimism and a cultivated, effortless design sensibility.
I grew up in the cosmopolitan and historic city of Istanbul. With a BA in International Relations from Istanbul University and further studies in Visual Design at Parsons School of Design in NYC. I bring a cross-cultural, creative perspective to every project. This background helps me understand the nuances of contemporary global retail markets. I love finding innovative yet achievable ways to bring original, dazzling concepts to life—and I bring enthusiasm to projects both big and small. Listening closely to my client’s needs and offering thoughtful, collaborative solutions are essential to my process.
While it might look like magic on set, it’s actually the result of 22+ years of experience, deep research, and a wide network of resources. Whether I’m rigging jewelry to appear suspended in the clouds or illustrating the luminous texture of a new skincare product, I thrive in imaginative, detail-driven environments. Every element—material, composition, light—is selected to create focused, narrative-rich visuals tailored to my client’s goals.
When I’m not working, you can find me swimming in the Atlantic, entertaining friends, or spending time with my family at Rockaway Beach.
Some of my clients include:
Amazon, Armani, Augustine Bader, Aveeno, Beauty Counter, Bare Minerals, Bobbi Brown, Caldera + Lab, Calvin Klein, Chantecaille, Cle De Peau, Clinique, Converse, David Yurman, Darphin, Derm Store, DKNY, Dove, Drunk Elephant, Dyson, Elemis, Estee Lauder, Eve Lom, Gilette, Glossier, Harry Winston, Herbivore, Josie Maran, KoraOrganics, Kiehl's, Laura Mercier, LaMer, L’anza, La Roche Posay, Living Proof, Mac Cosmetics, Marchon Eyewear, Michael Kors, Moet-Hennessy, Murad, Nars Cosmetics, Necessaire, NEST NewYork, Neutrogena, Ole Henriksen, Oribe, Origins, Pantene, Proctor&Gamble, Redken, Revlon, Saks Fifth Avenue, Sephora, Shiseido, SK-II, Stila Cosmetics, Sol de Janeiro, Supergoop, Swarovski, Target, Tata Harper, The Outset, Tula, Tom Ford, U- Beauty, Unilever, Y3-Adidas, Victoria’s Secret PINK